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Mini-case Questions: Nordstrom

Mini-case Questions: Nordstrom

Q 1. What is Nordstrom’s segmentation strategy? Who does it serve?

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The segmentation strategy of Nordstrom is to focus on a particular group of customers. The company provides a perfect and outstanding customer service, quality, value and selection to their customers in a proper manner. Nordstrom’s segmentation strategy serves affluent customers who prefer luxury in affordable budget.